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DIABETES RESEARCH INSTITUTE FOUNDATION TEAMS UP WITH VITAZEST® VITAMIN & FRUIT ENRICHED WATER®

Vitazest® Vitamin and Fruit Enriched Water® to Star at “Better Your Body Health and Fitness Expo”

VitaZest® Vitamin & Fruit Enriched Water® Makes Big In-Roads in New York State with New Distributors Dana and Dutchess

VitaZest® Vitamin and Fruit Enriched Water Hires Industry Veteran as First Chief Operating Officer

With a Burst of Flavor, Vitazest® Pineapple Mango Vitamin & Fruit Enriched Water® Makes Its Debut

Vitazest® Vitamin & Fruit Enriched Water® to be Distributed Through Two B’s Distributors of Oceanside, New York

Vitazest® Vitamin & Fruit Enriched Water® to be Distributed Through Crown Beverages, Inc. of Nevada

VitaZest® Official Drink of BETTER YOUR BODY 2006 HEALTH & FITNESS EXPO™

VitaZestis now AT 137 ACME Markets in Pennsylvania , New Jersey , Delaware & Maryland

VitaZest at Shaw's supermarkets & star markets in Massachusetts, Rhode Island , Connecticut , new Hampshire , Vermont & Maine

new! VitaZest & SALAD CREATIONS DELIVER VARIETY WITH YOUR HEART IN MIND  

The New York Times - VitaZest™Carving Out a Spot in Crowded Markets

  VitaZest™ fans out its Florida distribution North, South and West with new Distributors in Gainesville , Miami & Tampa/St. Petersburg  

VitaZest™ Vitamin & Fruit Enriched Water™ Hits Stores This Month

Gristedes to Carry VitaZest™ Vitamin and Fruit Enriched Water™ in New York City

 


DIABETES RESEARCH INSTITUTE FOUNDATION TEAMS UP WITH VITAZEST® VITAMIN & FRUIT ENRICHED WATER®

New Partnership Provides a Healthful Alternative for all Consumers

 Boca Raton, FL—(September 6, 2006)—The Diabetes Research Institute Foundation and Vitazest® Vitamin & Fruit Enriched Water®, a product of Triple A Products, LLC, today announced a new partnership that will help consumers quickly identify a healthful and great tasting source of hydration.  A portion of the proceeds of all Vitazest sales will support the Diabetes Research Institute Foundation, a nonprofit organization whose mission is to fund research at the world-renowned Diabetes Research Institute (DRI) at the University of Miami .  As a result of the new agreement, Vitazest becomes the only vitamin enriched water with a major affiliation with a leading national diabetes organization.

The Diabetes Research Institute logo will be printed on all Vitazest product packaging in the Vitamin and Fruit Enriched line of waters and other materials, such as coupons, to indicate the company’s commitment to supporting the cure-focused work being conducted at the DRI.  The appearance of the DRI logo will immediately alert consumers, such as those who have diabetes or who are at risk of developing diabetes, that Vitazest is a healthy and enjoyable option.  Vitazest contains no carbohydrates, no calories, no sugar, no caffeine, and no preservatives.     

The partnership between Vitazest and the DRI Foundation has been formed at a time when the incidence of diabetes and obesity continues to rise exponentially in this country, and studies show that sugary soft drinks are contributing to the problem.    

"With the recent news that beverages with high sugar content, especially sodas, are contributing to the obesity problem in America , Vitazest Vitamin & Fruit Enriched Water offers a healthier alternative for hydration.  Because it contains no carbohydrates and no sugar, this flavored beverage is a better option for those that need to be careful about their carbohydrate and caloric intake," said Luigi Meneghini, M.D., Associate Professor of Clinical Medicine, and Director, Eleanor and Joseph Kosow Diabetes Treatment Center at the Diabetes Research Institute. 

“We are grateful to Vitazest for their support of our mission to cure this disease and for their concern for all people affected by diabetes,” said Robert A. Pearlman, president and CEO of the Diabetes Research Institute Foundation.  “This partnership is a natural fit for our organization, and we are looking forward to a very successful relationship.”  

Consumers can purchase Vitazest at various retail outlets across the country, or they can order directly from the company’s website at www.drinkvitazest.com, which offers an added benefit. Internet shoppers can enter a discount code that will mark down the case cost by $2.  When customers place an online order by the case using the special discount code, the DRI will receive an additional contribution.  Shoppers can find the discount code on the Diabetes Research Institute’s website, www.diabetesresearch.org.    

“We couldn’t be more proud of an affiliation with a leader like the Diabetes Research Institute and its Foundation, and we’ll do all we can to support their efforts to find a cure,” said Ziv Alcalay, Vitazest Vice President of Operations. “We look forward to attending and working with the DRIF at their events, with their donors and through whatever channels we can to make sure awareness is raised about the fact that Vitazest is a good choice for consumers, especially those with diabetes.”  

About Vitazest

Vitazest is a delicious blend of fruit, vitamins and water and comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Pineapple Mango, Orange.  

Vitazest contains all natural fruit flavors and natural coloring. Vitazest also contains significant levels of the Recommended Daily Allowance of 10 vitamins and minerals. Just as important as what Vitazest has is what it doesn’t have—no carbs, no calories, no sugar, no preservatives and no caffeine.  

About the DRI

The Diabetes Research Institute at the University of Miami Miller School of Medicine is a recognized world leader in cure-focused research.  Pioneering many of the techniques used in islet cell transplantation since the early 1970’s, the DRI has successfully reversed diabetes in patients involved in ongoing clinical trials.  The Institute’s research is now directed at improving transplant processes and developing new biomedical technologies and cell-based therapies to restore insulin production. For the millions of families already affected by diabetes and who are looking to the world of science for answers, the Diabetes Research Institute is the best hope for a cure.  For more information, visit www.diabetesresearch.org or call 1-800-321-3437.  

For more information on the Diabetes Research Institute and Vitazest please visit www.diabetesresearch.org and/or www.drinkvitazest.com.

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Vitazest® Vitamin and Fruit Enriched Water® to Star at “Better Your Body Health and Fitness Expo”

Imposters beware as Vitazest uses conference to demonstrate it’s the next generation and real deal when it comes to healthy waters

Boca Raton, FL—(August 2, 2006)—Vitazest® Vitamin & Fruit Enriched Water®, a product of Triple A Products, LLC, will be a title sponsor and the official drink of the “Better Your Body Health and Fitness Expo,” taking place over two consecutive weekends in August.. Vitazest will be on hand to demonstrate it’s the real deal when it comes to vitamin enriched flavored waters and that all others are simply imposters who cannot deliver on their health claims.

Vitazest will be sponsoring the Expo’s “Red Carpet,” and celebrity impersonators will be on hand as part of the company’s theme for the show, “Don’t drink the imposters!” Visitors will be able to come by the Vitazest booth and get their pictures taken with some of their favorite celebrities as well as pickup free samples of Vitazest! The company expects to distribute approximately 30,000 free samples of the product over the two weekends of the show and will also be handing out $10 off coupons for Internet purchases of the product. Information about Vitazest and the coupons can be found at www.drinkvitazest.com.

“We’re going to play a big roll at the Better Your Body Conference because we want the New York Metro area to know Vitazest can be a part of their healthier lifestyle and fitness regiment,” said Ziv Alcalay, Vice President of Operations. “Vitazest is the next generation of vitamin enriched waters and is a perfect compliment to individuals and families looking for great taste, added vitamins and minerals in their diets without compromising their health goals. With no carbs, no sugar, no preservatives, no calories and no caffeine, Vitazest is no compromise and it’s for real when compared to the other imposters.”

Vitazest is a delicious blend of fruit, vitamins and water and comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Pineapple Mango, Orange.

Vitazest contains all natural fruit flavors and natural coloring. Vitazest also contains significant levels of the Recommended Daily Allowance of 10 vitamins and minerals. Just as important as what Vitazest has is what it doesn’t have—no carbs, no calories, no sugar, no preservatives and no caffeine.

Designed as a fast-paced, high energy event for the whole family, Better Your Body takes place August 12-13 at the Meadowlands Exposition Center in New Jersey and August 19-20 at the Nassau Veterans Memorial Coliseum on Long Island . One of the largest weight loss, health and fitness lifestyle expos ever held in the USA, Better Your Body will offer more than 300 exhibitors, a full schedule of events and celebrity guests and a wide range of exciting activities for people of all ages. More than 50,000 attendees are expected.

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Vitazest® Vitamin & Fruit Enriched Water® Makes Big In-Roads in New York State with New Distibutors Dana and Dutchess

 Boca Raton, FL—(July 19, 2006)—Vitazest® Vitamin & Fruit Enriched Water®, a product of Triple A Products, LLC, will now be available throughout a large part of upstate New York due to new agreements with Dana Distributors of Goshen, NY and Dutchess Beer Distributors of Poughkeepsie and Kingston. The new relationships extend Vitazest’s availability in the region from Ulster , Dutchess, Columbia and Greene Counties to Orange , Sullivan and Rockland Counties . All told, the new account potential for Vitazest could exceed 10,000.

 “It’s exciting to be able to offer Vitazest to a wide portion of upstate New York and we know our accounts will welcome this clean, fresh and better-for-you beverage,” said Dennis Cappillino, Owner of Dutchess Beer. Joining his colleague, Dana Owner Fred Dana added, “ It’s important for us to offer our staple beer products but it’s also critical for us as independent beer distributors to be able to offer solid non-alcohol products as well. Vitazest will be a key offering for both of us in these areas.”

 “We’re proud to know that Vitazest will be carried by these well-known area distributors and we thank Dutchess and Dana for the business,” said Ziv Alcalay, Vitazest Vice President of Operations. “Working with Budweiser distributors to help them deliver non-alcoholic alternatives is a great opportunity for both of us and we know they will appreciate the margins that can be attained in the non-alcohol sector.”

 Vitazest is a delicious blend of fruit, vitamins and water and comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Pineapple Mango, Orange.

 Vitazest contains all natural fruit flavors and natural coloring. Vitazest also contains significant levels of the Recommended Daily Allowance of 10 vitamins and minerals. Just as important as what Vitazest has is what it doesn’t have—no carbs, no calories, no sugar, no preservatives and no caffeine.

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Vitazest® Vitamin and Fruit Enriched Water Hires Industry Veteran as First Chief Operating Officer

Operations and Sales Guru James M. Lee Joins Management Team

 Boca Raton, FL—(June 19, 2006)—Vitazest® Vitamin & Fruit Enriched Water®, a product of Triple A Products, LLC, announced today that it has selected industry veteran James M. Lee as its first Chief Operating Officer effective June 1, 2006.

 Mr. Lee’s career in the beverage industry spans more than twenty-years where his responsibilities have covered a wide range of areas, from vice president of sales and marketing to regional and district manager and chief operating officer. Lee has worked for recognized leaders in the industry such as Canada Dry, USA, Southeast Atlantic Corporation, Cott Beverage Corporation, National Beverage and Pasco Beverage. Most recently, Lee has been consulting with several companies, helping establish private label divisions, setting up field forces and assisting businesses in evaluating DSD coverage through his own consulting firm, JML consulting.  

“I am excited to join the Vitazest team and ready for the challenge. I’ve tried the product and looked at the business and I think there’s a tremendous opportunity out there for Vitazest,” said Lee. “The vitamin enriched flavored water market still has a way to go in terms of its growth potential and Vitazest, with its superior taste, wide variety of flavors and nutritional makeup can be a key player in the market.”

 “Our product development and business has matured to such a point that strategically it made sense to bring in a true industry insider who could help us get to the next level,” said Ziv Alcalay, Vitazest  Vice President of Operations. “James brings us knowledge that can benefit our management, sales, development and marketing teams and we truly see his hiring as a key element in our growth plans. We’re happy to have him on board.”

 Vitazest is a delicious blend of fruit, vitamins and water and comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Pineapple Mango and Orange.

 Vitazest contains all natural fruit flavors and natural coloring. Vitazest also contains significant levels of the Recommended Daily Allowance of 10 vitamins and minerals. Just as important as what Vitazest has is what it doesn’t have—no carbs, no calories, no sugar, no preservatives and no caffeine.

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With a Burst of Flavor, Vitazest® Pineapple Mango Vitamin & Fruit Enriched Water® Makes Its Debut

Vitazest now available in 9 great tasting, healthy flavors

 Lake Success, New York—(June 6, 2006)—Another new flavor has been added to the already outrageous tasting line of Vitazest® Vitamin & Fruit Enriched Waters®, the company announced today. Vitazest®, a product of Triple A Products, LLC, has unveiled it newest blend, Pineapple Mango, bringing its taste-bud-tantalizing total of flavors to 9.

 “We’ve been excited but not surprised by the reception all of our flavors have received from retailers and consumers and we’re confident the reception Pineapple Mango receives will be just as enthusiastic,” said Triple A Products Vice President, Sales & Marketing Scott Abramson. “We know Vitazest’s new Pineapple Mango tastes great and when you combine that with the traditional healthier makeup of the entire Vitazest line of fruit and vitamin enriched waters, you can’t help but know we have another winner on our hands.”

 Vitazest is a delicious blend of fruit, vitamins and water and now comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Orange and finally Pineapple Mango.

 Vitazest contains all natural fruit flavors and natural coloring. Vitazest also contains significant levels of the Recommended Daily Allowance of 10 vitamins and minerals. Just as important as what Vitazest has is what it doesn’t have—no carbs, no calories, no sugar, no preservatives and no caffeine.

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Vitazest® Vitamin & Fruit Enriched Water® to be Distributed Through Two B’s Distributors of Oceanside, New York

Vitazest to be available in more than 2,000 accounts in Nassau, Suffolk and Queens  

Lake Success, New York—(June , 2006)—Vitazest® Vitamin & Fruit Enriched Water®, a product of Triple A Products, LLC, will be the newest beverage distributed by Two B’s Distributors of Oceanside, New York, the two companies recently announced. Two B’s will be distributing Vitazest to more than 2,000 retailers in Nassau , Suffolk and Queens .

 “Our retailers are looking for healthier alternatives to provide their customers and Vitazest is the perfect product to fill those needs,” said Walter Miller of Two B’s.  “Besides its great taste, Vitazest, provides essential nutrients and does it all naturally with no carbs and no sugar. We’re excited to work with our customers to get this timely product in the hands of consumers.”

 Two B’s currently services more than 2,000 accounts in its region and has big plans for Vitazest.

 “We’re know Vitazest will be a key opportunity for Two B’s with their customers and both parties are excited to work together to build the brand further in this region,” said Triple A Products Senior Vice President Ziv Alcalay. “With overall sales of carbonated beverages down because consumers are looking for healthier alternatives, Vitazest’s nutritional makeup is  right on and perfectly positioned to give consumers a great tasting and healthier choice.”

 Vitazest is a delicious blend of fruit, vitamins and water and comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Pineapple Mango, Orange.

 Vitazest contains all natural fruit flavors and natural coloring. Vitazest also contains significant levels of the Recommended Daily Allowance of 10 vitamins and minerals. Just as important as what Vitazest has is what it doesn’t have—no carbs, no calories, no sugar, no preservatives and no caffeine

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Vitazest® Vitamin & Fruit Enriched Water® to be Distributed Through Crown Beverages, Inc. of Nevada

 Lake Success, New York—(June xx, 2006)—Vitazest® Vitamin & Fruit Enriched Water™, a product of Triple A Products, LLC, will be among the newest beverages distributed by Crown Beverages, Inc. of Sparks, Nevada, the two companies recently announced. Crown Beverages will be distributing Vitazest® to retailers throughout its territories in Northern Nevada .

“Health is a primary concern among consumers these days and Vitazest® is a great answer to their health concerns,” said Paul Bond of Crown Beverages.  “Vitazest® tastes great, provides essential nutrients and does it all naturally with no carbs and sugar. That makes it a great option for consumers and something we feel our retail partners will desire.”  

Crown Beverages currently services 2,000 accounts in its region and has big plans for Vitazest®..

“We hope that Vitazest® becomes a key opportunity for Crown Beverages with their retailers and we know the timing is right for the product ,” said Triple A Products Vice President, Sales & Marketing Scott Abramson. “Besides its great taste, we know Vitazest’s® nutritional makeup is what consumers want and retailers will want to offer.”  

Vitazest® is a delicious blend of fruit, vitamins and water and comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Pineapple Mango, Orange.

Vitazest® contains all natural fruit flavors and natural coloring. Vitazest® also contains significant levels of the Recommended Daily Allowance of 10 vitamins and minerals. Just as important as what Vitazest® has is what it doesn’t have—no carbs, no calories, no sugar, no preservatives and no caffeine.

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VitaZest® Official Drink of BETTER YOUR BODY 2006 HEALTH & FITNESS EXPO™

 New York, NY, January 26, 2006 – “VitaZest® Vitamin & Fruit Enriched Water™ is the official drink of the 2006 BETTER YOUR BODY Health & Fitness Expos™, announced, Paris D’Jon, president & CEO of Better Your Body, LLC.

 “These unprecedented 100 percent consumer oriented ‘trade shows’ are the ideal place for consumers to be introduced to and educated on the merits of VitaZest®,” said Matt Zucker, Vice President Sales & Marketing for Better Your Body, LLC. The expos will take place on two consecutive weekends this summer: August 12-13 at the Meadowlands Exposition Center in New Jersey and August 19-20 at the Nassau Veterans Memorial Coliseum on Long Island,” continued Zucker.

 “We are thrilled to have VitaZest® on board as our official drink sponsor for the Expo,” said D’Jon. “VitaZest® embodies our show with their dedication to people searching for a healthy lifestyle.”

 “Americans are embracing a healthier lifestyle. In the US 61% of adults are overweight or obese and looking for a solution. We are planning one of the largest weight loss, health and fitness lifestyle expos ever held in the USA , with more than 300 exhibitors featured in each show and more than 50,000 attendees are expected,” continued D’Jon.

 “According to market research the sports food and drink segment has grown 48% from 2000-2005,” continued Zucker. Health drinks are no longer just for the super health conscious, but for everyone. The specialty water market may be overwhelming to many consumers trying to sort out the health benefits.

 “VitaZest® is a unique and healthy alternative quickly setting itself apart from others. The point of difference with VitaZest® is that it contains no carbohydrates, no calories, no sugar, and no caffeine. It is created with all natural colors, natural fruit flavor, and enriched with vitamins A, C, D, E and five B vitamins and calcium. VitaZest® comes in 8 flavors,” added Zucker. “We at Better Your Body are in a unique position with our events to promote what is healthy and genuinely help people. Our sponsors benefit from the promotion and everybody wins.”

 “VitaZest® is proud to be an official sponsor of the BETTER YOUR BODY Expo’s,” said Ziv Alcalay , Vice President of Operations for VitaZest® Vitamin & Fruit Enriched Water™ distributed by Triple A Products, LLC. “W e r ecognize changing what a person drinks is vital to having a healthy diet and feel our collaboration with BETTER YOUR BODY will further educate consumers on more nourishing lifestyle choices.” “Better Your Body EXPO tickets and VitaZest® are exactly what should be in the shopping baskets of consumers. Both have been designed from the ground up for improving health and fitness,” said Scott Abramson , Vice President of Sales & Marketing.

 BETTER YOUR BODY will set itself apart with fitness activities including roc k w alls, a Boot Camp Obstacle Course, golf simulators, basketball courts, fitness tests, a $5,000 Push-up/Sit-up Challenge, a Kids’ Fitness Zone and more. Karate, Jump Rope, Salsa dancing, Yoga, Pilates, Urban Rebounding, Aerobics, Spin Class, Boxing, and Healthy Cooking are among the classes and demonstrations to be offered. Attendees will be able to take advantage of screenings for glucose, body fat, spinal, cholesterol, osteoporosis, abdominal aortic aneurysm, blood pressure, diabetes, nutritional analysis, vision, hearing and more.

There will also be a wealth of opportunities for fantastic makeovers, including computer imaging, massages, haircuts, manicures, pedicures, and personal evaluations. A full roster of professionals will be conducting seminars on topics related to health, weight loss, and fitness. Sports stars, personal trainers, dieticians, doctors, authors, celebrities, instructors and today’s top health experts will be on hand, and attendees will have opportunities to communicate directly with them.

 For further information see: www.BetterYourBody.com

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VitaZestis now AT 137 ACME Markets in Pennsylvania , New Jersey , Delaware & Maryland

  Lake Success , NY , November 8, 2005 – Delicious, refreshing VitaZest™ - Vitamin & Fruit Enriched Water™ is now at ACME Markets in Pennsylvania , New J ersey , Delaware , and Maryland . There are 137 ACME Markets stores spread over the geographic intersection of those four states.  

“ACME Markets found VitaZest™ to be a compelling choice for their customers,” said Scott Abramson, V.P. of Sales & Marketing for Triple A Products. “ACME is excited to offer VitaZest™, a natural fruit flavored premium water, with unparalleled great taste. VitaZest™ contains no sugar, no carbs, no calories, no caffeine, and no preservatives and is enriched with 10 vitamins and minerals including calcium, which is rare among flavored waters.”  

“This is a beverage created for educated and informed consumers and is sold in stores that aim to provide consumers with healthier drink alternatives. This is the kind of product that engenders healthy change in consumer buying habits.”  

“ACME got it!” claims Abramson. “For ACME Markets, whose goal is to promote a healthy lifestyle and create value for their customers, this is a perfect fit.”

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VitaZest at shaw’s supermarkets & star markets in massachesets, rhode Island , Connecticut , new hampshire , vermont & maine

 Lake Success, NY, J anuary 11, 2006 – “Shaw’s, known throughout New England for cutting edge innovation, now carries the premium beverage: VitaZest® Vitamin & Fruit Enriched Water™ to augment its beverage selection at 150 Shaw’s Supermarkets and Star Markets in 6 states: Maine, Massachusetts, New Hampshire, Rhode Island, Connecticut & Vermont,” explained Scott Abramson , V.P. Sales & Marketing for Triple A Products.

“Shaw’s found that VitaZest has an outstanding flavor line-up, a high consumer satisfaction response for its healthier ingredients, and wide appeal making it a customer favorite in its category,” added Abramson.

“Shaw’s rollout of VitaZest throughout the New England region is great for consumers looking for good nutritional value and great taste,” continued Ziv Alcalay , V.P. Operations. “VitaZest has the crisp, refreshing texture of water with a natural fruit taste and is fortified with meaningful levels of 10 essential vitamins and minerals, including calcium, which is rare among flavored waters.”

“This exceptional flavored water contains no high fructose corn syrup, no sugar, no carbs, no calories, no artificial colors, no preservatives, no caffeine, no taurine or other stimulants.”

VitaZest comes in eight delicious flavors: Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon and Orange .

Shaw’s Supermarkets and Star Markets are part of the Albertsons family of regional food chains.

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Vitazest & SALAD CREATIONS DELIVER VARIETY WITH YOUR HEART IN MIND  

Boca Raton, NY, December 29, 2005 – Triple A Products is proud to announce that Salad Creations, the country's premier salad and sandwich-wrap franchise, has begun to introduce VitaZest, a superior vitamin and fruit enriched water with No carbs, No calories, No sugar and no caffeine, on the menu at four South Florida Salad Creations locations: Federal Highway in Boca Raton; Third Avenue in downtown Miami; Lincoln Road in Miami Beach; and Las Olas Blvd in Ft. Lauderdale .  

Salad Creations is a rapidly expanding chain with locations in Columbus, Ohio and South Florida, and has chosen VitaZest as the perfectly flavored water compliment for the “Fresh is Fabulous” menu, directed toward consumers pursuing fresh and healthy dining. VitaZest comes in 8 different flavors, Pomegranate, Kiwi Strawberry, Blueberry, Peach Melon, Lemon Lime, Orange , Mango Cherry and Passion Fruit, each containing 10 vitamins and minerals including calcium.  

“You can't go wrong with a great tasting salad, followed by a healthy VitaZest vitamin enriched beverage,” said President of Salad Creations J eff Levine. “Salad Creations’ goal is to build a platform of great food on a foundation of ‘Great-for-You.’ I think that what our customers demand is the convenience of the ‘No-No’ fast-food places - without the incredible guilt,” continued Levine.  

Salad Creations COO Mick Owens agrees, “We want to be the first ones to get away from the trend of submarine sandwich or a half-pound monster-burger.”  

“At Salad Creations you can create the salad of your choice, eat smart, and drink it down with a healthy dose of VitaZest,” said Scott Abramson, Vice President of Sales & Marketing at Triple A Products.  

Abramson added, “VitaZest is a perfect fit at Salad Creations where the menu choices are selected with your heart in mind.

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VitaZest™ fans out its Florida distribution North, South and West with new Distributors in Gainesville , Miami & Tampa/St. Petersburg

Lake Success , NY , October 17, 2005 – Florida consumers looking for VitaZest™, a delicious, healthy beverage, now have access to more VitaZest™ Vitamin & Fruit Enriched Water™ throughout Florida .  

Beverage distributors in the Gainesville , Miami and Tampa/St. Petersburg areas have chosen to enhance their beverage line with the 8 tantalizing fruit flavors of VitaZest™.  

St. J ohn s Beverage of Gainesville , Florida , is now supplying VitaZest™ to Gainesville area stores and throughout North Florida and Central Florida . Interstate Beverage Corp. in Hialeah , Florida is bringing the VitaZest™ line to local stores in Miami and throughout South Florida . And, B &T Beverage of Clearwater, Florida just added VitaZest™ to their product lines in the Clearwater and Tampa/St. Petersburg area.  

“This is the type of market saturation Florida VitaZest™ drinkers are demanding,” claims Scott Abramson, V.P. Sales & Marketing. “This expansion comes at a time when demand for a healthy drink alternative is exploding and the word is out about the great taste and health benefits of VitaZest™. Our new distributors are excited about the momentum behind the fast growing demand for VitaZest™ in Florida .”

VitaZest™ is vitamin and fruit enriched water with no sugar, no carbs, no calories and no caffeine. In addition to 9 vitamins, VitaZest™ is enriched with calcium unlike most flavored water drinks.

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VitaZest™ Vitamin & Fruit Enriched Water™ Hits Stores This Month

VitaZest™ Vitamin & Fruit Enriched Water™, a new alternative in specialized water drinks, is available to all consumers throughout the East Coast.

VitaZest™ Vitamin & Fruit Enriched Water™ is a unique drink that has no carbs, no calories, no sugar and no caffeine. It is offered in eight tantalizing flavors: Blueberry, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Peach Melon and Orange.

Each bottle contains 10 essential vitamins and minerals, with up to 125 percent Vitamin C in some flavors. It is also enriched with calcium and other important nutrients at greater volumes than many specialized waters currently on the market.

“We are confident that VitaZest™ will quickly set itself apart from others on the market,” said Benny Alcalay, President of Triple A Products, the manufacturer of VitaZest. “We have put a tremendous amount of time and research into making a delicious and truly nutritious drink. We fully expect our efforts will be validated by consumers who will make VitaZest™ their favorite drink of choice once they try it. If they want to feel the zest, they will drink VitaZest!”

The makers of VitaZest™ Vitamin & Fruit Enriched Water™ have taken great steps not to sacrifice taste for its healthy nutritional content. Each bottle contains natural colors and natural fruit flavors, with no after taste.

VitaZest™ Vitamin & Fruit Enriched Water™ does not contain stimulants such as caffeine or taurine, relying solely on its high vitamin content to provide a natural burst of energy. It is also made under the supervision of the Orthodox Union (OU) making it available for the kosher consumer.

VitaZest™ Vitamin & Fruit Enriched Water™ is available in supermarkets, grocery stores, convenience stores, delicatessens and in various Costco stores throughout the Tri-State Area and the entire Eastern Seaboard.

“One taste of this drink will immediately prove VitaZest™ Vitamin & Fruit Enriched Water™ to be a superior, satisfying beverage,” said Alcalay.

VitaZest™ Vitamin & Fruit Enriched Water™ is produced by Boca Raton, Florida-based Triple A Products, LLC with regional offices in Lake Success, New York.

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Gristedes to Carry VitaZest™ Vitamin and Fruit Enriched Water™ in New York City

The makers of VitaZest™ Vitamin and Fruit Enriched Water™, heralded by industry experts as the leader in a new age of specialty waters, have announced that VitaZest™ is now available in 55 Gristedes locations throughout the Metropolitan New York area.

VitaZest™ Vitamin & Fruit Enriched Water™ is a unique drink that has no carbs, no calories, no sugar, no artificial colors, no preservatives and no caffeine. It is offered in eight tantalizing flavors: Blueberry, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Peach Melon and Orange. Each bottle contains 10 essential vitamins and minerals, with up to 125 percent Vitamin C in some flavors. It is one of the few beverages enriched with calcium.

“We are proud to be doing business with a company like Gristedes that is steeped in New York tradition,” said Ziv Alcalay, Vice President of Operations for VitaZest™ Vitamin and Fruit Enriched Water™. “Gristedes is known for excellence, so this is a perfect match for VitaZest™ Vitamin and Fruit Enriched Water™.”

Gristede's has been part of the New York landscape for over 100 years. Its stores offer fresh meats, produce, dairy products, baked goods, frozen foods, gourmet foods, and nonfood items.

VitaZest™ Vitamin & Fruit Enriched Water™ is produced by Boca Raton, Florida-based Triple A Products, LLC with regional offices in Lake Success, New York. For more information, please visit www.drinkvitazest.com.

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VitaZest™ Vitamin & Fruit Enriched Water™ is produced by Boca Raton, Florida-based Triple A Products, LLC with regional offices in Lake Success, New York. For more information please visit www.drinkvitazest.com.

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