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Press Releases: Click on the links to view the articles DIABETES RESEARCH INSTITUTE FOUNDATION TEAMS UP WITH VITAZEST® VITAMIN & FRUIT ENRICHED WATER® Vitazest® Vitamin and Fruit Enriched Water® to Star at “Better Your Body Health and Fitness Expo” VitaZest® Vitamin and Fruit Enriched Water Hires Industry Veteran as First Chief Operating Officer With a Burst of Flavor, Vitazest® Pineapple Mango Vitamin & Fruit Enriched Water® Makes Its Debut Vitazest®
Vitamin & Fruit Enriched Water® to be Distributed Through
Crown Beverages, Inc. of VitaZest® – Official Drink of BETTER YOUR BODY 2006 HEALTH & FITNESS EXPO™ VitaZest™
is
now AT 137 ACME Markets in VitaZest
at
Shaw's supermarkets & star markets in
Massachusetts,
new! VitaZest
& SALAD CREATIONS DELIVER VARIETY WITH YOUR HEART IN MIND The New York Times - VitaZest™Carving Out a Spot in Crowded Markets VitaZest™ Vitamin & Fruit Enriched Water™ Hits Stores This Month Gristedes to Carry VitaZest™ Vitamin and Fruit Enriched Water™ in New York City
DIABETES
RESEARCH INSTITUTE FOUNDATION TEAMS UP WITH VITAZEST® VITAMIN
& FRUIT ENRICHED WATER® New
Partnership Provides a Healthful Alternative for all Consumers The Diabetes Research Institute logo will be printed on all Vitazest product packaging in the Vitamin and Fruit Enriched line of waters and other materials, such as coupons, to indicate the company’s commitment to supporting the cure-focused work being conducted at the DRI. The appearance of the DRI logo will immediately alert consumers, such as those who have diabetes or who are at risk of developing diabetes, that Vitazest is a healthy and enjoyable option. Vitazest contains no carbohydrates, no calories, no sugar, no caffeine, and no preservatives. The
partnership between Vitazest and the DRI Foundation has been
formed at a time when the incidence of diabetes and obesity
continues to rise exponentially in this country, and studies
show that sugary soft drinks are contributing to the problem.
"With
the recent news that beverages with high sugar content,
especially sodas, are contributing to the obesity problem in “We
are grateful to Vitazest for their support of our mission to
cure this disease and for their concern for all people affected
by diabetes,” said Robert A. Pearlman, president and CEO of
the Diabetes Research Institute Foundation.
“This partnership is a natural fit for our
organization, and we are looking forward to a very successful
relationship.” Consumers
can purchase Vitazest at various retail outlets across the
country, or they can order directly from the company’s website
at www.drinkvitazest.com, which offers an added benefit.
Internet shoppers can enter a discount code that will mark down
the case cost by $2. When
customers place an online order by the case using the special
discount code, the DRI will receive an additional contribution.
Shoppers can find the discount code on the Diabetes
Research Institute’s website, www.diabetesresearch.org.
“We
couldn’t be more proud of an affiliation with a leader like
the Diabetes Research Institute and its Foundation, and we’ll
do all we can to support their efforts to find a cure,” said
Ziv Alcalay, Vitazest Vice President of Operations. “We look
forward to attending and working with the DRIF at their events,
with their donors and through whatever channels we can to make
sure awareness is raised about the fact that Vitazest is a good
choice for consumers, especially those with diabetes.” About Vitazest Vitazest is
a delicious blend of fruit, vitamins and water and comes in 9
delicious flavors including, Mango Cherry, Kiwi Strawberry,
Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon,
Pineapple Mango, Orange. Vitazest
contains all natural fruit flavors and natural coloring.
Vitazest also contains significant levels of the Recommended
Daily Allowance of 10 vitamins and minerals. Just as important
as what Vitazest has is what it doesn’t have—no carbs, no
calories, no sugar, no preservatives and no caffeine. About
the DRI The Diabetes Research
Institute at the University of Miami Miller School of Medicine
is a recognized world leader in cure-focused research.
Pioneering many of the techniques used in islet cell
transplantation since the early 1970’s, the DRI has
successfully reversed diabetes in patients involved in ongoing
clinical trials. The
Institute’s research is now directed at improving transplant
processes and developing new biomedical technologies and
cell-based therapies to restore insulin production. For the
millions of families already affected by diabetes and who are
looking to the world of science for answers, the Diabetes
Research Institute is the best hope for a cure.
For more information, visit www.diabetesresearch.org
or call 1-800-321-3437. Vitazest® Vitamin
and Fruit Enriched Water® to Star at “Better Your Body Health
and Fitness Expo” Imposters beware as Vitazest uses
conference to demonstrate it’s the next generation and real
deal when it comes to healthy waters Vitazest will be sponsoring the Expo’s “Red Carpet,” and celebrity impersonators will be on hand as part of the company’s theme for the show, “Don’t drink the imposters!” Visitors will be able to come by the Vitazest booth and get their pictures taken with some of their favorite celebrities as well as pickup free samples of Vitazest! The company expects to distribute approximately 30,000 free samples of the product over the two weekends of the show and will also be handing out $10 off coupons for Internet purchases of the product. Information about Vitazest and the coupons can be found at www.drinkvitazest.com. “We’re going to play a big roll at the Better Your Body Conference because we want the New York Metro area to know Vitazest can be a part of their healthier lifestyle and fitness regiment,” said Ziv Alcalay, Vice President of Operations. “Vitazest is the next generation of vitamin enriched waters and is a perfect compliment to individuals and families looking for great taste, added vitamins and minerals in their diets without compromising their health goals. With no carbs, no sugar, no preservatives, no calories and no caffeine, Vitazest is no compromise and it’s for real when compared to the other imposters.” Vitazest is a delicious blend of fruit, vitamins and water and comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Pineapple Mango, Orange. Vitazest®
Vitamin & Fruit Enriched Water® Makes Big In-Roads in Vitazest® Vitamin and
Fruit Enriched Water Hires Industry Veteran as First Chief
Operating Officer Operations and Sales Guru James M. Lee Joins Management Team “I am excited to join the Vitazest team and ready for the challenge. I’ve tried the product and looked at the business and I think there’s a tremendous opportunity out there for Vitazest,” said Lee. “The vitamin enriched flavored water market still has a way to go in terms of its growth potential and Vitazest, with its superior taste, wide variety of flavors and nutritional makeup can be a key player in the market.” With
a Burst of Flavor, Vitazest® Pineapple Mango Vitamin &
Fruit Enriched Water® Makes Its Debut Vitazest now available in 9 great
tasting, healthy flavors Vitazest®
Vitamin & Fruit Enriched Water® to be Distributed Through
Two B’s Distributors of Oceanside, New York Vitazest to be available in more than 2,000 accounts in Nassau, Lake Success, New York—(June , 2006)—Vitazest®
Vitamin & Fruit Enriched Water®, a product of Triple A
Products, LLC, will be the newest beverage distributed by Two
B’s Distributors of Oceanside, New York, the two companies
recently announced. Two B’s will be distributing Vitazest to
more than 2,000 retailers in Vitazest®
Vitamin & Fruit Enriched Water® to be Distributed Through
Crown Beverages, Inc. of Crown Beverages currently services 2,000 accounts in its region and has big plans for Vitazest®.. “We hope that Vitazest® becomes a key
opportunity for Crown Beverages with their retailers and we know
the timing is right for the product ,” said Triple A Products
Vice President, Sales & Marketing Scott Abramson. “Besides
its great taste, we know Vitazest’s® nutritional makeup is
what consumers want and retailers will want to offer.” Vitazest® is a delicious blend of fruit, vitamins and water and comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Pineapple Mango, Orange.
VitaZest®
–
Official
Drink of BETTER YOUR BODY 2006 HEALTH & FITNESS EXPO™ There
will also be a wealth of opportunities for fantastic makeovers,
including computer imaging, massages, haircuts, manicures,
pedicures, and personal evaluations. A full roster of
professionals will be conducting seminars on topics related to
health, weight loss, and fitness. Sports stars, personal
trainers, dieticians, doctors, authors, celebrities, instructors
and today’s top health experts will be on hand, and attendees
will have opportunities to communicate directly with them. VitaZest™
is
now AT 137 ACME Markets in “ACME
Markets found VitaZest™ to be a compelling choice for their
customers,” said Scott Abramson, V.P. of Sales & Marketing
for Triple A Products. “ACME is excited to offer VitaZest™,
a natural fruit flavored premium water, with unparalleled great
taste. VitaZest™ contains no sugar, no carbs, no calories, no
caffeine, and no preservatives and is enriched with 10 vitamins
and minerals including calcium, which is rare among flavored
waters.” “This
is a beverage created for educated and informed consumers and is
sold in stores that aim to provide consumers with healthier
drink alternatives. This is the kind of product that engenders
healthy change in consumer buying habits.” “ACME got it!” claims Abramson. “For ACME Markets, whose goal is to promote a healthy lifestyle and create value for their customers, this is a perfect fit.” VitaZest
at
shaw’s supermarkets & star markets in
massachesets,
“Shaw’s
found that VitaZest has an outstanding flavor line-up, a high
consumer satisfaction response for its healthier ingredients,
and wide appeal making it a customer favorite in its
category,” added Abramson. “Shaw’s
rollout of VitaZest throughout the “This
exceptional flavored water contains no high fructose corn syrup,
no sugar, no carbs, no calories, no artificial colors, no
preservatives, no caffeine, no taurine or other stimulants.” VitaZest
comes in eight delicious flavors: Mango Cherry, Kiwi Strawberry,
Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon
and Shaw’s
Supermarkets and Star Markets are part of the Albertsons family
of regional food chains. Vitazest
& SALAD CREATIONS DELIVER VARIETY WITH YOUR HEART IN MIND Boca
Raton, NY, December 29, 2005 – Triple
A Products is proud to announce that Salad Creations, the
country's premier salad and sandwich-wrap franchise, has begun
to introduce VitaZest, a superior vitamin and fruit enriched
water with No carbs, No calories, No sugar and no caffeine, on
the menu at four South Florida Salad Creations locations:
Federal Highway in Boca Raton; Third Avenue in downtown Miami;
Lincoln Road in Miami Beach; and Las Olas Blvd in Ft. Salad
Creations is a rapidly expanding chain with locations in
Columbus, Ohio and South Florida, and has chosen VitaZest as the
perfectly flavored water compliment for the “Fresh is
Fabulous” menu, directed toward consumers pursuing fresh and
healthy dining. VitaZest comes in 8 different flavors,
Pomegranate, Kiwi Strawberry, Blueberry, Peach Melon, Lemon
Lime, “You
can't go wrong with a great tasting salad, followed by a healthy
VitaZest vitamin enriched beverage,” said President of Salad
Creations Salad
Creations COO Mick Owens agrees, “We want to be the first ones
to get away from the trend of submarine sandwich or a half-pound
monster-burger.” “At
Salad Creations you can create the salad of your choice, eat
smart, and drink it down with a healthy dose of VitaZest,”
said Abramson
added, “VitaZest is a perfect fit at Salad Creations where the
menu choices are selected with your heart in mind. VitaZest™
fans out its Beverage
distributors in the St.
“This
is the type of market saturation Florida VitaZest™ drinkers
are demanding,” claims Scott Abramson, V.P. Sales &
Marketing. “This expansion comes at a time when demand for a
healthy drink alternative is exploding and the word is out about
the great taste and health benefits of VitaZest™. Our new
distributors are excited about the momentum behind the fast
growing demand for VitaZest™ in VitaZest™ Vitamin & Fruit Enriched Water™ Hits Stores This Month VitaZest™ Vitamin & Fruit Enriched Water™, a new alternative in specialized water drinks, is available to all consumers throughout the East Coast. VitaZest™ Vitamin & Fruit Enriched Water™ is a unique drink that has no carbs, no calories, no sugar and no caffeine. It is offered in eight tantalizing flavors: Blueberry, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Peach Melon and Orange. Each bottle contains 10 essential vitamins and minerals, with up to 125 percent Vitamin C in some flavors. It is also enriched with calcium and other important nutrients at greater volumes than many specialized waters currently on the market. “We are confident that VitaZest™ will quickly set itself apart from others on the market,” said Benny Alcalay, President of Triple A Products, the manufacturer of VitaZest. “We have put a tremendous amount of time and research into making a delicious and truly nutritious drink. We fully expect our efforts will be validated by consumers who will make VitaZest™ their favorite drink of choice once they try it. If they want to feel the zest, they will drink VitaZest!” The makers of VitaZest™ Vitamin & Fruit Enriched Water™ have taken great steps not to sacrifice taste for its healthy nutritional content. Each bottle contains natural colors and natural fruit flavors, with no after taste. VitaZest™ Vitamin & Fruit Enriched Water™ does not contain stimulants such as caffeine or taurine, relying solely on its high vitamin content to provide a natural burst of energy. It is also made under the supervision of the Orthodox Union (OU) making it available for the kosher consumer. VitaZest™ Vitamin & Fruit Enriched Water™ is available in supermarkets, grocery stores, convenience stores, delicatessens and in various Costco stores throughout the Tri-State Area and the entire Eastern Seaboard. “One taste of this drink will immediately prove VitaZest™ Vitamin & Fruit Enriched Water™ to be a superior, satisfying beverage,” said Alcalay. VitaZest™ Vitamin & Fruit Enriched Water™ is produced by Boca Raton, Florida-based Triple A Products, LLC with regional offices in Lake Success, New York. Gristedes to Carry VitaZest™ Vitamin and Fruit Enriched Water™ in New York City The makers of VitaZest™ Vitamin and Fruit Enriched Water™, heralded by industry experts as the leader in a new age of specialty waters, have announced that VitaZest™ is now available in 55 Gristedes locations throughout the Metropolitan New York area. VitaZest™ Vitamin & Fruit Enriched Water™ is a unique drink that has no carbs, no calories, no sugar, no artificial colors, no preservatives and no caffeine. It is offered in eight tantalizing flavors: Blueberry, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Peach Melon and Orange. Each bottle contains 10 essential vitamins and minerals, with up to 125 percent Vitamin C in some flavors. It is one of the few beverages enriched with calcium. “We are proud to be doing business with a company like Gristedes that is steeped in New York tradition,” said Ziv Alcalay, Vice President of Operations for VitaZest™ Vitamin and Fruit Enriched Water™. “Gristedes is known for excellence, so this is a perfect match for VitaZest™ Vitamin and Fruit Enriched Water™.” Gristede's has been part of the New York landscape for over 100 years. Its stores offer fresh meats, produce, dairy products, baked goods, frozen foods, gourmet foods, and nonfood items. VitaZest™ Vitamin & Fruit Enriched Water™ is produced by Boca Raton, Florida-based Triple A Products, LLC with regional offices in Lake Success, New York. For more information, please visit www.drinkvitazest.com.
VitaZest™ Vitamin & Fruit Enriched Water™ is produced by Boca Raton, Florida-based Triple A Products, LLC with regional offices in Lake Success, New York. For more information please visit www.drinkvitazest.com.
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