INCLUDE SUBWAY® RESTAURANTS IN YOUR NEW YEAR’S RESOLUTION
New “Diabetes Friendlier Meal Choices™” offered throughout KC market startingTODAY
Obesity has increased stridently over recent years resulting in the rapid growth of the related diabetes
epidemic. A major predictor of diabetes among children and adults alike is unhealthy eating habits
and less active lifestyles. To combat this growing problem, many Americans will include better food
and exercise choices as part of their 2010 New Year’s Resolutions.
Kansas City - SUBWAY® restaurants in the Kansas City market would like to be on the mind of those
creating their New Year’s Resolutions. Today, the quick service restaurant will become the first in
history to launch “Diabetes Friendlier Meal Choices, Options that Fit into a Well-Balanced
Diabetic Diet™.” The meal choices comprise of a selection of the same fresh bread, vegetables and
ingredients customers have come to love. The menu test is taking place in 190 locations throughout the
Kansas City market and is a project started by SUBWAY® restaurants, VITAZEST® Water and the
Diabetes Research Institute Foundation.
“At SUBWAY® restaurants we have long offered our customers a variety of options that can meet
different dietary needs as well as the nutritional information necessary so they can make more informed
choices,” said Subway Dietitian Lanette Kovachi, MS, RD. “With the Diabetes Friendlier Meal
Choices™, we are responding to a consumer need and providing additional choices that can fit into a
well-balanced diabetic diet.”
The menu, deemed Diabetes Friendlier by medical experts at the Diabetes Research Institute based out
of the University of Miami Leonard M. Miller School of Medicine, consists of a variety of familiar
sandwiches and salads.
Each boast the same fresh quality and great taste everyone is accustomed to, except now with even
lower levels of nutritional elements that people with diabetes often need to monitor when managing the
Each six-inch sandwich on the new menu must be SCOOPED, which means the core of the bread will
be removed. This technique helps to decrease carbohydrates, sodium, fat and calorie content in the
sandwich. Additionally, some of the items on the menu that are richer in these elements have been
omitted from the recommended sandwich and salad meal builds.
“Controlling carbohydrate intake may help better control blood sugars for people with diabetes. The
Diabetes Friendlier Meal Choices™ provides a lower carbohydrate, sodium, and fat alternative to
individuals with or without diabetes that are conscious about selecting healthier food choices from the
SUBWAY® restaurants menu,” says Dr. Luigi Meneghini, Diabetes Research Institute at the University
of Miami Miller School of Medicine.
Customers also have the opportunity to wash down their Diabetes Friendlier meals with an exciting new
beverage offering VITAZEST® Water, which comes complete with 10 vitamins and minerals and boasts
zero calories, carbohydrates, sugar and sodium. The drink is offered in three flavors: Pomegranate,
Kiwi-Strawberry and Acai Blueberry.
“Through this campaign, SUBWAY® restaurants, the Diabetes Research Institute Foundation and
VITAZEST® Water are committed to bringing diabetes awareness to the forefront of the quick service
restaurant world in order to initiate change. The goal is to make it easier for people with and without
diabetes to eat more responsibly. At the same time consumers get to actively participate in an effort
aimed at slowing down and eventually reversing the diabetes epidemic,” says Ziv Alcalay, COO of
VITAZEST® Water. “Additionally, by choosing to drink any VITAZEST® Water flavor, consumers are
also supporting the cause with every sip.”
A portion of VITAZEST® Water sales will benefit the Diabetes Research Institute Foundation. The
Foundation logo will appear on each VITAZEST® Water bottle as well as on the menu boards posted at
participating SUBWAY® restaurants, alerting customers that the Diabetes Research Institute Foundation
salutes the cause.