New “Diabetes Friendlier Meal Choices™” offered throughout KC market starting TODAY

Obesity has increased stridently over recent years resulting in the rapid growth of the related diabetes

epidemic. A major predictor of diabetes among children and adults alike is unhealthy eating habits

and less active lifestyles. To combat this growing problem, many Americans will include better food

and exercise choices as part of their 2010 New Year’s Resolutions.


Kansas City - SUBWAY® restaurants in the Kansas City market would like to be on the mind of those

creating their New Year’s Resolutions. Today, the quick service restaurant will become the first in

history to launch “Diabetes Friendlier Meal Choices, Options that Fit into a Well-Balanced

Diabetic Diet™.” The meal choices comprise of a selection of the same fresh bread, vegetables and

ingredients customers have come to love. The menu test is taking place in 190 locations throughout the

Kansas City market and is a project started by SUBWAY® restaurants, VITAZEST® Water and the

Diabetes Research Institute Foundation.


“At SUBWAY® restaurants we have long offered our customers a variety of options that can meet

different dietary needs as well as the nutritional information necessary so they can make more informed

choices,” said Subway Dietitian Lanette Kovachi, MS, RD. “With the Diabetes Friendlier Meal

Choices™, we are responding to a consumer need and providing additional choices that can fit into a

well-balanced diabetic diet.”


The menu, deemed Diabetes Friendlier by medical experts at the Diabetes Research Institute based out

of the University of Miami Leonard M. Miller School of Medicine, consists of a variety of familiar

sandwiches and salads.


Each boast the same fresh quality and great taste everyone is accustomed to, except now with even

lower levels of nutritional elements that people with diabetes often need to monitor when managing the



Each six-inch sandwich on the new menu must be SCOOPED, which means the core of the bread will

be removed. This technique helps to decrease carbohydrates, sodium, fat and calorie content in the

sandwich. Additionally, some of the items on the menu that are richer in these elements have been

omitted from the recommended sandwich and salad meal builds.


“Controlling carbohydrate intake may help better control blood sugars for people with diabetes. The

Diabetes Friendlier Meal Choices™ provides a lower carbohydrate, sodium, and fat alternative to

individuals with or without diabetes that are conscious about selecting healthier food choices from the

SUBWAY® restaurants menu,” says Dr. Luigi Meneghini, Diabetes Research Institute at the University

of Miami Miller School of Medicine.


Customers also have the opportunity to wash down their Diabetes Friendlier meals with an exciting new

beverage offering VITAZEST® Water, which comes complete with 10 vitamins and minerals and boasts

zero calories, carbohydrates, sugar and sodium. The drink is offered in three flavors: Pomegranate,

Kiwi-Strawberry and Acai Blueberry.


“Through this campaign, SUBWAY® restaurants, the Diabetes Research Institute Foundation and

VITAZEST® Water are committed to bringing diabetes awareness to the forefront of the quick service

restaurant world in order to initiate change. The goal is to make it easier for people with and without

diabetes to eat more responsibly. At the same time consumers get to actively participate in an effort

aimed at slowing down and eventually reversing the diabetes epidemic,” says Ziv Alcalay, COO of

VITAZEST® Water. “Additionally, by choosing to drink any VITAZEST® Water flavor, consumers are

also supporting the cause with every sip.”


A portion of VITAZEST® Water sales will benefit the Diabetes Research Institute Foundation. The

Foundation logo will appear on each VITAZEST® Water bottle as well as on the menu boards posted at

participating SUBWAY® restaurants, alerting customers that the Diabetes Research Institute Foundation

salutes the cause.