DRINK OF BETTER YOUR BODY 2006 HEALTH & FITNESS EXPO
New York, NY,
January 26, 2006- “VitaZest Vitamin & Fruit Enriched Water is the
official drink of the 2006 BETTER YOUR BODY Health & Fitness Expos,
announced, Paris D’ Jon, President & CEO of Better Your Body, LLC.
“These unprecedented 100 percent consumer oriented
‘trade shows’ are the ideal place for consumers to be introduced to and
educated on the merits of VitaZest, said Matt Zucker, Vice President Sales &
Marketing for Better Your Body, LLC. The expos will take place on two
consecutive weekends this summer: August 12-13 at the Meadowlands Exposition
Center in New Jersey and August 19-20 at the Nassau Veterans Memorial Coliseum
on Long Island,” continued Zucker.
“We are thrilled to have VitaZest on board as our
official drink sponsor for the Expo,” said D’Jon. “VitaZest embodies our
show with their dedication to people searching for a healthy lifestyle.”
“Americans are embracing a healthier lifestyle. In the
“According to the market research the sports food and
drink segment has grown 48% from 2000-2005,” continued Zucker. Health drinks
are no longer just for the super health conscious, but for everyone. The
specialty water market may be overwhelming to many consumers trying to sort out
the health benefits.
“VitaZest is a unique and healthy alternative quickly
setting itself apart from others. The point of difference with VitaZest is that
it contains no carbohydrates, no calories, no sugar, and no caffeine. It is
created with all natural colors, natural fruit flavor, and enriched with
vitamins A, C, D, E and five B vitamins and calcium. VitaZest comes in 8
flavors,” added Zucker. “We at Better Your Body are in a unique position
with our events to promote what is healthy and genuinely help people. Our
sponsors benefit from the promotion and everybody wins.”
“VitaZest is proud to be an official sponsor of the
BETTER YOUR BODY Expo’s,” said Ziv Alcalay, Vice President of Operations for
VitaZest Vitamin & Fruit Enriched Water distributed by Triple A Products,
LLC. “We recognize changing what a person drinks is vital to having a healthy
diet and feel our collaboration with BETTER YOUR BODY will further educate
consumers on more nourishing lifestyle choices.” BETTER YOUR BODY Expo tickets
and VitaZest are exactly what should be in the shopping baskets of consumers.
Both have been designed from the ground up for improving health and fitness,”
said Scott Abramson, Vice President of Sales & Marketing.
BETTER YOUR BODY will set itself apart with fitness
activities including rock walls, a Boot Camp Obstacle Course, golf simulators,
basketball courts, fitness tests, a $5,000 Push-up/Sit-up Challenge, a Kids’
Fitness Zone and more. Karate, Jump Rope, Salsa dancing, Yoga, Pilates, Urban
Rebounding, Aerobics, Spin Class, Boxing, and Healthy Cooking are among the
classes and demonstrations to be offered. Attendees will be able to take
advantage of screenings for glucose, body fat, spinal, cholesterol,
osteoporosis, abdominal aortic aneurysm, blood pressure, diabetes, nutritional
analysis, vision, hearing and more.
There will also be a wealth of opportunities for fantastic
makeovers, including computer imaging, massages, haircuts, manicures, pedicures,
and personal evaluations. A full roster of professionals will be conducting
seminars on topics related to health, weight loss, and fitness. Sports stars,
personal trainers, dieticians, doctors, authors, celebrities, instructors and
today’s top health experts will be on hand, and attendees will have
opportunities to communicate directly with them.
For further information see: www.BetterYourBody.com
VitaZest Vitamin & Fruit Enriched Water is produced by
Boca Raton, Florida-based Triple A Products, LLC with regional offices in