New York, NY, January 26, 2006- “VitaZest Vitamin & Fruit Enriched Water is the official drink of the 2006 BETTER YOUR BODY Health & Fitness Expos, announced, Paris D’ Jon, President & CEO of Better Your Body, LLC.  

“These unprecedented 100 percent consumer oriented ‘trade shows’ are the ideal place for consumers to be introduced to and educated on the merits of VitaZest, said Matt Zucker, Vice President Sales & Marketing for Better Your Body, LLC. The expos will take place on two consecutive weekends this summer: August 12-13 at the Meadowlands Exposition Center in New Jersey and August 19-20 at the Nassau Veterans Memorial Coliseum on Long Island,” continued Zucker.  

“We are thrilled to have VitaZest on board as our official drink sponsor for the Expo,” said D’Jon. “VitaZest embodies our show with their dedication to people searching for a healthy lifestyle.”  

“Americans are embracing a healthier lifestyle. In the US 61% of adults are overweight or obese and looking for a solution. We are planning one of the largest weight loss, health and fitness lifestyle expos ever held in the USA , with more than 300 exhibitors featured in each show and more than 50,000 attendees are expected,” continued D’Jon.  

“According to the market research the sports food and drink segment has grown 48% from 2000-2005,” continued Zucker. Health drinks are no longer just for the super health conscious, but for everyone. The specialty water market may be overwhelming to many consumers trying to sort out the health benefits.  

“VitaZest is a unique and healthy alternative quickly setting itself apart from others. The point of difference with VitaZest is that it contains no carbohydrates, no calories, no sugar, and no caffeine. It is created with all natural colors, natural fruit flavor, and enriched with vitamins A, C, D, E and five B vitamins and calcium. VitaZest comes in 8 flavors,” added Zucker. “We at Better Your Body are in a unique position with our events to promote what is healthy and genuinely help people. Our sponsors benefit from the promotion and everybody wins.”  

“VitaZest is proud to be an official sponsor of the BETTER YOUR BODY Expo’s,” said Ziv Alcalay, Vice President of Operations for VitaZest Vitamin & Fruit Enriched Water distributed by Triple A Products, LLC. “We recognize changing what a person drinks is vital to having a healthy diet and feel our collaboration with BETTER YOUR BODY will further educate consumers on more nourishing lifestyle choices.” BETTER YOUR BODY Expo tickets and VitaZest are exactly what should be in the shopping baskets of consumers. Both have been designed from the ground up for improving health and fitness,” said Scott Abramson, Vice President of Sales & Marketing.  

BETTER YOUR BODY will set itself apart with fitness activities including rock walls, a Boot Camp Obstacle Course, golf simulators, basketball courts, fitness tests, a $5,000 Push-up/Sit-up Challenge, a Kids’ Fitness Zone and more. Karate, Jump Rope, Salsa dancing, Yoga, Pilates, Urban Rebounding, Aerobics, Spin Class, Boxing, and Healthy Cooking are among the classes and demonstrations to be offered. Attendees will be able to take advantage of screenings for glucose, body fat, spinal, cholesterol, osteoporosis, abdominal aortic aneurysm, blood pressure, diabetes, nutritional analysis, vision, hearing and more.  

There will also be a wealth of opportunities for fantastic makeovers, including computer imaging, massages, haircuts, manicures, pedicures, and personal evaluations. A full roster of professionals will be conducting seminars on topics related to health, weight loss, and fitness. Sports stars, personal trainers, dieticians, doctors, authors, celebrities, instructors and today’s top health experts will be on hand, and attendees will have opportunities to communicate directly with them.  

For further information see:  

VitaZest Vitamin & Fruit Enriched Water is produced by Boca Raton, Florida-based Triple A Products, LLC with regional offices in Lake Success , New York . For more information, please visit